Yeah, yeah we get it . . . paid links are bad! Of course they are! They manipulate the organic serps and jeopardise the relevancy of results (which let's not forget is why Google have 80% plus search share in the UK).
Anyway - we still have to network with other websites and try to build cross content and back links - that's just the way it goes. So as long as we're not breaking the rules what could we do to get other webmaster's on our side:
- Offer bespoke content?
- Offer prizes as incentives for requesting/using content?
- Build dedicated content resources for other webmasters?
- Offer reciprocal links in a stand alone, industry specific directory?
- What else?
Any other ideas?
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